A reality in the fight game is that promoters have an interest in certain fighters progressing and moving up the ranks. The reasoning for this is usually based on the fact that certain athletes are considered very marketable. Whether it is because of their story, their looks, their character, or an amalgamation of all of those qualities. It’s these features that lend themselves to becoming a star, thus giving the promotion an opportunity to draw in a wider audience.
Mackenzie Dern is a prime example of a fighter the UFC wanted to get behind. She rightfully earned her position to be on the radar for such treatment based on being one of the best female Ju-Jitsu practitioners on the planet. But aside from the skills, she has what the UFC deems to be very valuable. She’s got a great personality, looks, attitude, and a father who is a Brazilian Ju-Jitsu legend making for a great story. A prime candidate for an investment that should yield good returns should all the dominoes fall.
You can tell when a fighter is being favored by the promotion based on the coverage they get compared to the coverage their opponent receives. Whether it be social media, the countdown shows, embedded or any other…
