Prepare yourselves: the new Prime sponsorship deal is set to integrate brand synergy to a level never seen before in the UFC.
Forget boring and simple concepts like the red corner and the blue corner. The UFC in 2023 has no use for silly terminology like that. From now on, the corners where fighters sit between rounds will be known as ‘PRIME Hydration Recovery Zones.’
That’s according to the press release put out by the UFC to announce their partnership with Logan Paul and KSI’s PRIME energy drink, which just replaced BODYARMOR Sports Drink as ‘the Official Global Sports Drink of the UFC.’
A missed opportunity to dub the corners ‘blue raspberry’ and ‘tropical punch,’ in our opinion.
We’re going to use a lot of ‘quotes’ in this article when dealing with these official press release designations to make it clear what represents ‘New Octagon Branding’ language and what represents our thoughts on these cringe new titles. We certainly don’t want you to think we’re now referring to the corner stool as the ‘newly launched 30th anniversary celebration PRIME Octagon-shaped Cornermen Stool.’
Earlier this week, Logan Paul and Dana White hyped…
