Bud Light is back as the ‘official beer of the UFC,’ and middleweight champion Sean Strickland is here to ‘fix’ the beer company. Last week, Bud Light and the UFC inked a multi-year deal reportedly worth $100 million.
“@budlight I’m really proud of you guys… I’m going to fix you guys.. Don’t worry I got this!!! I’m here to save the day,” Strickland wrote on Instagram, accompanied with a video.
Strickland references the Anheuser-Busch rollout of Pride-themed cans during Pride Month 2022 featuring rainbow colors and pronouns. The move sparked immediate backlash from conservative outlets and social media personalities.
Bud Light caved to the pressure and lost support of the LGBT community and conservatives. The marketing campaign, along with hiring transgender influencer Dylan Mulvaney, and the reaction of the company to the backlash, cost Anheuser-Busch big in sales.
“Hey guys, I’m on my way to training and I just found out Bud Light is a new sponsor (of the UFC), and God damn I applaud you guys,” Strickland said in the video. “I’m so f**king proud of you guys for doing the right things after that f**k up.”
“You know how I feel about transgenders. I go f**king hard. Just what I do. I’m the…
